who we are
Hi, I’m Micaela De La Torre, founder of MDLT Digital. I grew up watching my dad run a construction company the hard way—doing everything himself from estimates and crews to marketing. Seeing him fight for quality leads is why I built MDLT Digital: a simple, done-for-you system that brings remodelers and contractors consistent, qualified leads and books calls automatically so you can focus on great work, not chasing people.
Today, we help home-service businesses replace random lead sites with a clear offer, targeted ads, and an AI follow-up system that fills your calendar. Same work ethic I learned at home—just smarter marketing.
Family-run roots. Results-driven marketing.
Micaela with her dad, a construction business owner—the inspiration for MDLT Digital.
Marketing strategy session and creative planning.
Help remodelers and contractors win 5+ high-ticket projects/month with done-for-you ads and an AI booking system that respects your time.
We exist to give family-run and growth-minded trades the marketing they deserve—simple, honest, and effective. MDLT Digital replaces random lead sites with a clear offer, targeted local ads, and 24/7 AI follow-ups that capture, qualify, and book real homeowners onto your calendar. We pair data with human coaching so you close more of the right jobs, protect your margins, and get your evenings back.
50+ qualified leads/month, typically within 30–60 days
Booked calls auto-scheduled to your calendar
Strategy calls + sales scripts to lift close rates
FAQ
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Digital marketing puts you in front of homeowners already looking for your service. We build a clear offer, run targeted local ads, and follow up automatically so more qualified leads become booked appointments.
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Three parts: (1) Growth Engine—website/offer + targeted ads, (2) AI Booking System—instant 24/7 follow-ups that pre-qualify and book calls to your calendar, and (3) Growth & Consulting—strategy calls, sales coaching, and process upgrades.
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Most clients see new qualified leads within 7–14 days of launching ads. Booking rates improve over the first 30–60 days as the AI follow-up and targeting learn your market.
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Great results typically start at $40–$80/day per service area. We’ll recommend a budget that matches your market size and project value.
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No. We handle your creative and copy. If you want, we can also shoot brand assets and short videos to increase conversion.
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They’re captured instantly, pre-qualified with questions, and texted/emailed through our AI so no one slips through. Booked calls land straight on your calendar, and we provide scripts to help you close.
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General contractors, remodelers, plumbers, electricians, HVAC, roofing, concrete, landscaping, pools, and more. If your work serves homeowners, we can help.
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Packages vary by scope. Most clients start with a 90-day build + optimization so we can launch, learn, and scale. Book a quick call and we’ll map the best option for your goals.